The challenges of picking the right SEO firm

The high ROI of search engine optimization makes it a highly desirable digital marketing tactic -- however, with hundreds of SEO firms out there how do we select the right one? Below are some tips to consider:

• Look for companies with SEO copy-writing specialists
• Ask how the SEO firm will determine target keywords (inquire about their research program)
• Don't trust firms who promise quick results -- restricted search techniques can get you banned from a search engine
• Ensure they have a google places strategy that differs from their SEO strategy

Ultimately picking the right SEO is an important process; long term strategies should be weighted more heavily than quick "guarantee 1st search result on google" strategies.

References:

http://searchenginewatch.com/sew/how-to/2267471/how-much-should-you-spend-on-seo-services

http://www.tributemedia.com/blog/how-to-choose-the-right-seo-company-what-questions-to-ask-them