Google is attempting to change how they are perceived in Europe from a pushy monopoly to an engine for growth. They are touting a report done by Deloitte that claims Google is responsible for billions in growth in the UK. They are also emailing prominent politicians and holding events where they highlight all of the small businesses, charities and other organizations they have helped through their different products and services.
The conflict centers on whether Google is exercising its influence in the region in a harmful, unfair way. Specifically, the EU alleges that they are displaying products from sellers that advertise with them preferentially over those that do not. A fine of up to $6 Billion could be levied, which sets the stakes very high.
I think it is easy to highlight the economic activity Google is responsible for because it plays such a huge role in how people interact with the internet. As we have seen already, while Google is the site for 60% of all searches in the US, 98% of European searches are done through them. As more and more business and interaction happens on the internet, its role will only increase. However, economic activity does not justify unfair competition. At the very least, if they are prioritizing certain sellers over others regardless of price or any other metrics, consumers deserve to know, so alternatives can be sought out.
The outcome of similar disputes has led either to Google softening its policy or pulling the business entirely. The latter is unlikely given how important it is to them, so this will likely yield some change. Policies that effect consumers negatively should be pushed against by consumers first and foremost if sustained, universal change is ever to happen at Google.
http://www.businessinsider.com/google-released-a-report-detailing-how-it-helps-businesses-in-europe-2015-9
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