Monday, September 28, 2015

Unethical or not, the Internet should take concrete actions to prevent the use of Ad blocker software

Among other benefits, the existence of digital advertising makes it possible to have free content on the digital media space. Advertising also subsidizes the cost of apps, which can take hundreds of thousands of dollars to produce, but are often free or low-priced.
However, ads have become more and more intrusive for the internet users and, as always that there is a problem to be solved, some companies found it and developed softwares to block ads, and 34% of U.S. adults are using them.
This is clearly impacting the revenue of many digital content producers and publishers and most of them claim that it is unethical to block ads and not paying for content at the same time. However, unethical or not, it is challenging to rely on individual consciousness on whether to use these softwares or not. The internet should take concrete actions to prevent the usage of these softwares. But, what is the appropriate action?  Should websites “curate” ads and only show the least intrusive to the users so to provide a better experience to them or should they block access to their web sites to people that block ads altogether, or both?

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