Monday, September 14, 2015

Non-Mobile-Friendly Sites Get Dinged By Google

Slowly but surely, non-mobile-friendly websites are disappearing from top Google mobile search results.

In April 2015, Google launched a new mobile-friendly ranking algorithm that greatly impacts how mobile sites are ranked. According to Practical E-Commerce, "the update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not."

Google looks at websites on a page-by-page basis - meaning each page is analyzed separately - to determine if the entire site - or just part of it - is mobile-friendly.

Google provides a tool that confirms if your site is mobile-friendly:

Why did Google change its mobile-friendly ranking algorithm? Google wants to make sure it is the search engine of choice for searches. To do this, it needs to make sure that searches come across mobile-friendly websites while Googling on their phones.

How much does mobile friendliness affect rankings? Moovweb, a cloud-based business that helps companies build out and optimize their mobile experience, recently performed a study on mobile-friendliness vs. search engine rankings.

Moovweb analyzed 1,000+ e-commerce companies to analyze how mobile-friendliness played into SEO. Per the graph below, Moovweb found that, on average, 80% of the top three Google mobile search results are considered mobile friendly.

As expected, Moovweb also discovered that mobile-friendliness holds a little less weight the further down you go into the rankings.

These charts leave one burning question in my mind - why is Google allowing non-mobile-friendly sites to be ranked in the top three?


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