Monday, September 28, 2015


The Outdoor Advertising Association of America (OAAA) is rolling out a "Feal the Real" advertising campaign today, emphasizing that people still see outdoor, brick and mortor ads, trying to reinforce marketers fears whether people actually see digital ads. Unlike conventional ads, it is difficult to tell if digital ads are noticed by the consumer, outside of the extremely small percentage of people that click on them in the corner of pages, in contrast to outdoor ads that can be in front of peoples faces for several minutes at a time.

I think that the OAAA is right to point out that their ads should not be viewed as replaceable by digital ads, depending on what the marketers goal is of the ad. Outdoor ads serve a very important place in the advertising space, especially for marketing to local stores that are near where the ad or brand awareness. In the future, a truly complete advertisement operator (digital or not) should be able to offer their clients a complete advertising portfolio to meet their needs.


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