Tuesday, September 29, 2015

YouTube Introduces Shopping Ads

Today, YouTube announced a new ad unit today called Shopping ads, making their videos more "shoppable."  This will work similarly to Shopping ads on Google search, targeting ads based on context and audience.  

For example, an icon may appear in the corner of the frame while you are watching a YouTube video.  Clicking on it will produce product ads, and clicking again on those ads will direct you to the merchant's website to make a purchase.

"The point is, Google really wants advertisers to promote their products on YouTube, and to allow consumers to start the purchase process directly from those videos."


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