This article addresses how an old school media company is evolving itself for audiences - more specifically, expanding digital distribution and working with digital first talents. This only works if the company is truly invested in this strategy as opposed to just going through the motions of being in digital.
Source: http://techcrunch.com/2015/09/15/new-form-digital-is-the-new-hollywood-combining-new-and-old-media-for-online-distrubution/
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