Snapchat Starts Charging $0.99 For 3 Replays, Adds Face Effect “Lenses”

Snapchat is debuting it's first ever in-app purchase, adding a second source of revenue.  Until now, the app's only revenue has come from advertisements.  Users can now purchase extra replays of snaps ($0.99 for 3 replays).  While this is an excellent way to further monetize the popular app, it also sacrifices some of the ephemerality of the app, which could discourage people from using it as often.

Snapchat is also adding a new free feature in an effort to keep the app fresh.  The "lense" feature will detect faces when taking a snap in selfie mode and enable the user to add graphic overlays.  For example, if you lift your eyebrows, the app will automatically turn your eyes into hearts.

http://techcrunch.com/2015/09/15/snapchat-starts-charging-0-99-for-3-replays-adds-face-effect-lenses/