Monday, September 14, 2015

The tablet market is not dead!

Some pundits predict that the future of computing are traditional laptop/desktop pcs and smartphones. The tablet category is supposedly doomed because of declining sales. These predictions might be wrong. One sign against the trend is that apple unveiled a super big and super powerful new iPad pro, with an external keyboard and pen.
The WSJ calls this new category ultra tablets (like Microsofts surface pro).

A consequence of this might be that marketers can increasingly rely on apps that run on a bigger screen and are accessible for consumers for the better part of the day.

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