Some pundits predict that the future of computing are traditional laptop/desktop pcs and smartphones. The tablet category is supposedly doomed because of declining sales. These predictions might be wrong. One sign against the trend is that apple unveiled a super big and super powerful new iPad pro, with an external keyboard and pen.
The WSJ calls this new category ultra tablets (like Microsofts surface pro).
A consequence of this might be that marketers can increasingly rely on apps that run on a bigger screen and are accessible for consumers for the better part of the day.
http://www.wsj.com/articles/why-tablets-are-the-future-of-computing-1442203331?mod=LS1
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