Taco Bell is improving its digital
experience and showing its digital marketing prowess with a new website ta.co.
The new website has cool features like menu customization options, online
ordering, and “The Feed” which adds a social “collaboration” element. This
update comes on the heels of their widely successful app, “Live Mas,” that was launched
last year. Clearly, Taco Bell is very dedicated to digital initiatives.
I checked out the new website myself
and was very impressed. For one thing, it really didn’t look like a usual
restaurant website I would normally go to. It felt very tech savvy, youthful,
and “fresh” – I was impressed. It made it clear that Taco Bell is trying to
improve its user experience – and given that fast food restaurants aren’t
normally known for their customer service, I thought that was pretty cool. As
explained in the article, the company is clearly targeting millennials, and
this refresh made that very clear.
I recommend you check it out! If
nothing else, it will definitely make you crave a taco (which I guess is the point!)
http://www.adweek.com/news/technology/taco-bell-tries-reinvent-fast-food-website-mobile-centric-taco-167206
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