The biggest company you've never heard of

     This Forbes Article is about MLB Advanced Media (MLBAM), the digital tech company of Major League Baseball. Specifically, the article points out the fact that for a company with which many of us aren't familiar (say in comparison to say Netflix or HBO Now), MLBAM is making a case to be considered among the elite in the digital world. The company is certainly best-in-class in the sports world and the bench mark for digital strategy among North American professional leagues.

     I thought there are lessons to be learned from some of the digital strategy and tactics employed by MLBAM such as enabling nearly 100 million streams to unique viewers on top of MLB.TV, covering content from Wrestlemania to March Madness. Other initiatives include a series of mobile apps, enhanced ticked sales through digital and upgrading your seat while you're at the ballpark.

     The consensus is that MLBAM is much more than the digital arm of MLB; It is its own media company that may even spin-off into an independent company with Major League Baseball as its majority shareholder. There's also been talk of a company IPO at some point in the future; a deal that would likely value the company at upwards of $4 billion dollars.

See below for a link to the full article:

http://www.forbes.com/sites/maurybrown/2014/07/07/the-biggest-media-company-youve-never-heard-of/

By Columbus Morfaw