Apple is breaking with a tradition by partnering with the luxury fashion company Hermes for the Apple watch. This is the first time that the company did this.
It is another signal, that companies aren't one thing anymore. Virtually every industry is converging around technology. Newspapers, television, sports, communication, productivity - everything is done with devices. The Apple Watch is the first believable attempt of making wearables happen without being geeky and now the company is partnering with someone who has a lot more experience in that space.
http://www.wsj.com/articles/apple-breaks-traditions-with-first-foray-into-luxury-1441944061
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