Launched in 2011, Wechat dominates China social media app market.
It's massive and holistic
functionality, including text message chat, voice message chat, voice
call, video call, group chat, post sharing, games, payment, official accounts,
files transfer, etc., as the combination
of Facebook, Line, Groupme, Instagram, Twitter, and Venmo, captivates
half billion users and thereby creates unbeatable network effect in
China. Wechat has been continuously upgrading with new
features with expectation of increasing over 40% user base next year
in China market where I believe Wechat would keep building the holistic
ecosystem to wipe out the small players. And I
would believe Wechat would aggressively reach the global market.
Starting from the emerging market without dominates players, as well as
the Chinese-speaking community, such as Singapore, Taiwan, and Malaysia, would
be less costy and easier. For the markets with incumbents, such
as What’s app and Line, developing stronger point of difference and unique
point of penetration would be the key to reach and get favored by the
oversea consumers.
Reference
http://neurogadget.com/2015/09/12/wechat-on-the-rise-heres-why-facebook-whatsapp-should-stay-alert/15342
No comments:
Post a Comment