At the end of the day, any good SEO strategy revolves around providing high quality and engaging content to your users. As such, it is no surprise that Content Marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts.
Below are a few key themes that have arisen throughout 2015:
1. Publication is only the first small step; real value comes from distribution - Strategic distribution of content is what will set businesses apart. Optimizing for search, and specifically mobile, building relationships with branded publications, and reaching out to influencers in your field are just a few ways to make sure your content actually reaches your target market.
2. Content marketing is becoming inextricably inked with social media marketing - Businesses have realized that social media is an amplifier for content. While the majority of firms already know the importance of social media in their marketing, in 2015, we have seen businesses more fully realize its role as the capstone of any distribution model.
3. Companies who embrace content marketing achieve higher search engine rankings - SEO and content marketing now go hand-in-hand; better, more frequent content attracts likes, shares, and stimulates other brand building signals that boost search rankings. SEO will continue to be an important part of the marketing mix, but it will increasingly become about technical aspects like keyword research, indexing issues, meta tags and penalty recovery. Content marketing, on the other hand, may soon become the key marginal driver of search rankings.
If you'd like to know more, check out the below link for a more thorough list of Content Marketing trends expected in 2015.
http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate-2015/
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