After last session, I wanted to write about the future of Search. Google revenue last year reached 66 billion US dollars and its advertising revenue is still growing in double-digit (11% YoY change from Q2 2014 to Q2 2015).
However, what if the era of Google was coming to an end?
Indeed, we all know SIRI, as an intelligent virtual personal assistant and knowledge navigator. SIRI uses a natural language user interface to answer questions, make recommendations and perform actions. So far, what is the link with the end of Google current revenue model you would tell me? Well, what most people don't know, is how it works. SIRI delegates requests to a set of Web services. The software then adapts to the user's individual language usage and individual searches (preferences) with continuing use, and returns that are individualized.
What does it mean? It means that how Google would make advertisers pay if no human being has to make a search and would therefore click on an ad?
Well, you could also argue that SIRI is very basic, its limitations are more than apparent and does not work and that the future I envisage is Azimov's science fiction. Let's not be that sure. Many startups around the world actually work on the next version of SIRI. One of the most promising AI under the radar is called Viv. Developed by SIRI's inventors, Viv is THE new AI. It is able to learn from the world to improve upon its capabilities. A funny example is when you ask Viv "What's the status of JetBlue 133?". A second later, Viv returns with an answer: "Late again, what else is new?". To achieve this simple this result, Viv went to an airline database called FlightStats.com and got the estimated arrival time and records that show JetBlue 133 is on time just 62% of the time".
To learn more from Viv's CEO and its vision how Viv could impact advertising, see the sources.
Sources:
http://www.esquire.com/lifestyle/a34630/viv-artificial-intelligence-0515/
http://www.wired.com/2014/08/viv/
http://techcrunch.com/2015/02/20/viv-built-by-siris-creators-scores-12-5-million-for-an-ai-technology-that-can-teach-itself/#.bvc2oi:37fs
http://techcrunch.com/2015/03/06/the-future-of-voice-activated-ai-sounds-awesome/
https://investor.google.com/earnings/2015/Q2_google_earnings.html
http://www.statista.com/statistics/266206/googles-annual-global-revenue/
No comments:
Post a Comment