YouTube introduce shopping ads to its videos. The way it works is basically there will be a little preview in the corner of the video and if you click it - then the user will be taken to a card which will provide more information about the product being featured in the preview.
These kind of relevant and contextualized ads will allow for google to profit from the users desire to purchase right when they want to and how they want to.
http://techcrunch.com/2015/09/29/youtube-shopping-ads/
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