Tuesday, September 29, 2015

How wearables are changing digital advertising

With the preview of Google Glass, advertisers have been wondering how the product will impact the digital marketing world. Though at present Google has no plans of showing any ads on Google glass, it is hard for the company that solely relied on advertising for 80% of its revenue to not utilize the new platform.
There are a couple of things that digital advertising on such mediums can take advantage of:
1) Coupon ads- Key to this is to find the exact location of the user and its intentions and then providing relevant coupons
2) Personalized Ads - This is again based on identifying what the user wants next. Companies such as Google are spending a lot of R&D to get more information about customer behavior which is key to providing personalized ads
3) Game-fication of everyday life - Including game in everyday life. For example, you are walking somewhere, I you suddenly receive another lifeline which is a free coffee from Settle's Best Coffee. Apps such as Foursquare are already making use of such techniques.
4) Video recording - You record a 10 sec video of a new perfume that you bought that you can share with everyone.

More details on this can be found here:http://mashable.com/2013/01/23/google-glass-advertising/#JKtsABZoDEqQ

No comments: