In the rapidly evolving space of mobile technology, mobile applications continue to pry their way into both our personal and professional lives. But, for many small businesses and non-profits, mobile applications remain beyond their budgets. This gap in need and availability has led to the creation of easy-to-use, affordable and quick do-it-yourself (DIY) app development software.
The rise of DIY app development software has begun. These tools remove the need for a strong technical background and, even more importantly, remove the large price tag usually associated with app development.
I think the reason of the emerging of DIY app is that marketing teams in small and medium sized businesses often have three things in common: they lack coding experience, they work on a limited budget and they need measurable results—fast. Many of the app builders can address all three issues by popping out a really great looking app within a few hours—as opposed to custom app development, which can take months.
App builders can help businesses meet a number of goals across marketing, mobile commerce and vertical-specific needs, often yielding nearly immediate results. Expect to find a few specific features to be common in most of these app building tools:
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