A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Tuesday, December 01, 2015
Black Friday showing stregnth in mobile shopping - Amit Thakrar
Mobile shopping accounted for over a 1/3 of Black Friday weekend shopping, up over 30% yoy.
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