Chinese customers who live in the U.S. start to realize that the first thing they do after waking
up in the morning is to surf on an App called "Dealmoon," especially
during holidays of the year. Why? Because people like discounts! And deal moon
is designed to satisfy peoples' needs!
Dealmoon.com is a daily deals and coupons site which provides free
promotion news for online shoppers. It offers deals and coupons for apparel,
cosmetics, jewelry, baby stuff, household items, computers, electronics, books
and movies, travel, and more. Dealmoon is under the head of Alibaba, which has
started to become popular just a few years ago, but its development is
phenomenal. For example, Dealmoon.com was credited with bringing it the U.S.,
and this year brought 180 U.S. retailers to the site with exclusive Singles Day
offers; a 600% increase compared to only 30 in 2013. The luxury brands captured
a record breaking 4.8 million unique visits and a total of 46 million page
views when the shopping frenzy began on November 10 and ended on November 11.
With a powerful reputation among Chinese-American consumers, Dealmoon.com's
2015 push into mainstream America has an impact as 80% of their Singles Day
traffic this year came the U.S. The reason why Dealmoon.com is such a success
is that it has a clear target and tightly grasps the psychological needs of the
Chinese-American consumers. November 11 is a new festival in China as to
represent all the singles who are not in a relationship. The advertisement that
Dealmoon.com uses is very creative: if you are single, buy something to treat
yourself; if you are not single, buy something to treat your half; if none of
them above, just buy something simply because it is on sale!
Friends around me are all fans of Dealmoon.com as they are addicted to
surf on the app even though not purposefully buying; by just looking at the
discounts, they have a hard time restraining themselves from purchasing. And
this is the smartest marketing strategy that Dealmoon.com uses: it presents the
discounts! With cooperations with other giant luxury brands and shopping
centers, such as Nordstrom, Bloomingdales, Saks 5th Avenue and Macy's,
Dealmoon.com lets the customers who uses its app to enter a sales code with
extra discount that is not available elsewhere, thus attracting a large number
of customers to their app and effectively expedite sales.
For this past Black
Friday, according to the Co-Founder Jennifer Wang，“we estimate that our
merchant sales were 5 times more than last year; many of our high-end luxury
beauty and skincare merchants even exceeded sales expectation for Black Friday
and others sold out entire inventories on their site. Aside from our robust new
U.S. shoppers, the heaviest traffic we generated came from China, Canada, Hong Kong,Taiwan, Australia, Singapore, Japan, the United Kingdom and New Zealand."
Chinese-American customers are certainly benefiting from Dealmoon.com. It
is the biggest shopping secret unknown to most Americans. This marketing
strategy via social media should be regarded as a milestone in Chinese retail field
as it is very competitive overseas in America. As more American recognize the
power of Chinese marketing and apps, I am confident that dealmoon.com will
expand its brand awareness and increase sales in an exponential rate in the
soon future.
Source: http://www.prnewswire.com/news-releases/singles-day-on-dealmooncom-attracts-600-increase-in-us-retailer-participants-since-debuting-in-america-300179560.html
No comments:
Post a Comment