Tuesday, December 01, 2015

Winners and losers of Cyber Monday


Who did perform  best and worst in last sales

Winners (selected list read more in the article)

  • Online shopping - +18% on cyber Monday compare to previous year
  • Mobile shopping - 36% of orders came from mobile and tablests (vs 30% last year)
  • Amazon - +22% vs last year
Losers (selected list read more in the article)
  • Physical shopping - Foot traffic fell on Black Friday
  • Target.com - "The site went down a few times on Monday, and shoppers experienced tons of delays while trying to place popular items into their virtual shopping carts."
  • Kmart - there were way less traffic than they expected
The article

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