I saw this message today on http://allthingsd.com and thought it was an interesting sign of increased privacy concerns and a potential move toward greater transparency on the part of publishers. It is not surprising to me that the first time I have seen a message like this is on a tech blog targeted at fairly sophisticated users. The full disclosure information can be linked to here. I am, however a bit surprised to see an ad supported publisher state that "We’d prefer a totally opt-in system, but, as far as we know, the ad industry doesn’t have a practical one as of now." I am curious to see if messages like this will start popping up on a range of sites. Has anyone seen anything like this? Does anyone think that it is realistic to think that we could get an opt-in system?
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, October 29, 2012
Tracking cookies disclosure
I saw this message today on http://allthingsd.com and thought it was an interesting sign of increased privacy concerns and a potential move toward greater transparency on the part of publishers. It is not surprising to me that the first time I have seen a message like this is on a tech blog targeted at fairly sophisticated users. The full disclosure information can be linked to here. I am, however a bit surprised to see an ad supported publisher state that "We’d prefer a totally opt-in system, but, as far as we know, the ad industry doesn’t have a practical one as of now." I am curious to see if messages like this will start popping up on a range of sites. Has anyone seen anything like this? Does anyone think that it is realistic to think that we could get an opt-in system?
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