Advertisers are spending $2.6b on mobile ads this year; while that represents only a small portion of their advertising budgets, it is notably 3x what they spent on mobile advertising on 2010.
According to the New York Times "Mobile ad networks, which show ads across mobile apps and Web sites, have created new and thriving businesses. The biggest are Millennial Media, Google's Ad Mob and Apple's iAd.
According to the New York Times "Mobile ad networks, which show ads across mobile apps and Web sites, have created new and thriving businesses. The biggest are Millennial Media, Google's Ad Mob and Apple's iAd.
Many think the space is still undecided on a potential leader. Google, says the Times, "earns 56 percent of all mobile ad dollars and 96 percent of mobile search ad dollars...'Whoever does mobile best, they're going to be the next Google, so people are asking, "Is Google going to be the next Google"... It still is Google's to lose.'"
For more, read "Advertisers Refine Mobile Pitches for Phones and Tablets" http://www.nytimes.com/2012/10/29/technology/advertisers-refine-mobile-pitches-for-phones-and-tablets.html
1 comment:
I think the most interesting paragraph of this article talks about how mobile ads are still much cheaper than other digital ads because people are less likely to make purchases from their phones. I have to imagine this is going to change rapidly as more and more purchases are made via mobile.
I also think it's interesting to think about the future of ad creative for mobile. Ad space is so small that advertisers will have to get very savvy about how they use space to be effective. I think this will likely change how we think of and evaluate effective ads.
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