Cadillac Shifts More Advertising Money into Digital

In order to take the Cadillac brand globally, GM is focusing its advertising in the digital space. Cadillac has shifted 25% of its spending into the digital platform which is up from 17% three years ago. Cadillac is using targeting technology to identify people likely to be in a market for a luxury market such as those who have visited Cadillac.com in the past. In these international markets such as Europe where TV advertising does not make much sense and since Cadillac doesn't have deep pockets, digital marketing is allowing Cadillac to communicate to potential consumers that American luxury is a truly distinctive choice in the global marketplace. Cadillac content will also get an extra boost from the global launch of Window's 8. Cadillac will be embedded in the operating system on more than 60 different devices including PCs, laptops, phones, tablets, and the XBox.

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