Advertising Week: Summary

The ninth annual Advertising Week recently concluded, on October 5, in New York with ‘mobile advertising’ emerging as a dominant theme for the future of advertising. There was a strong emphasis to collaborate technology with creativity and saw representatives from prominent digital and social media companies like Facebook, Twitter, Tumblr speak on their respective advertising offering and shared audience behavior from their websites. The article says that over the years, this event has become more ‘fundamentally about digital, mobile and social media, underscoring how they have become fundamental ways of selling goods and services’. However, it has also made clear that more talent in this area is needed where else talent in the traditional advertising business is in a state of oversupply.

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