Ready, Willing and Able? Consumer Attitudes on Data Privacy

- 73% of consumers are willing to share their information depending on what they get in return.

- The number increased to 76 % when they were offered free benefits, such as

   free entertainment and media services.

Among the key findings on consumers' evolving sentiment towards privacy is that consumers will share their information, if it's beneficial to them. The more personal the information, the less consumers are willing to share it. Consumers are less willing to share information that compromises their private interests, such as web browsing history and information about their personal social lives, such as texting or call history.

Most consumers (53-69%) are generally willing to share information about their media use because they perceive this type of information as non-personal and want better programming/gaming options.　Where else, Mobile is off limits. Only four percent 11% were willing to share mobile information, a trend driven by what consumers consider to be their lifeline.

It is also important not to overstep the privacy boundary. 61% of survey respondents said they were not willing to continue to use a company's entertainment and media services or products after it experiences a security breach.

http://www.huffingtonpost.com/russell-j-sapienza-jr/consumer-attitudes-privacy_b_1927893.html?utm_hp_ref=advertising-week-2012