Disney Coming Soon to Multi-Screens Near You...

In a push to drive box office sales, Disney plans to target more than just your TV screen in a new digital marketing initiative. Canadian media giant Rogers Media has entered a deal with Walt Disney Studios that will allow the film studio to market its films across multiple screens in a what is being dubbed a 4-screen program.

Through the deal Disney’s Canadian marketing arm is targeting movie trailers to multi-screen users across Roger Media's TV, computer, mobile phone and tablet branded platforms. Rogers Media is also offering additional exclusive content, connecting users to theatres and ticket purchase options as part of a four-week program.

Disney kicked off the program this weekend with the opening of Tim Burton's latest film Frankenweenie. Check out the trailer below:

Now the question becomes, how effective are movie trailers in getting audiences to buy movie tickets?

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