It's about time! At the annual Association of National Advertisers conference, USPS has announced that they hope mail will be a platform to launch digital campaigns. The USPS is hoping to link itself to the rising popularity of high-tech ventures by offering discounts to marketers that integrate digital marketing, such as quick-response codes, in direct-mail pieces. USPS also recently launched a branded stamps program in which marketers can use corporate images in the place of traditional stamps. Chrysler has recently tested the program, and I would be curious to know what their feedback is! This is an interesting first step in potentially getting the USPS out of their budget deficits.
Read the full article here: http://adage.com/article/special-report-ana-annual-meeting-2012/beleaguered-postal-service-ad-industry/237757/
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