As Facebook reaches 1 billion users, its marketing team partnered with Wieden & Kennedy (they also did "Write the Future" for Nike and "The man your man could smell like" for P&G amongst others) to create their first ad: an emotional portrail of "things that connect". While the budget for this ad is very large, it's getting a lot of mixed reviews. Plus, will this be the new way to promote Facebook?
For more details and the video check this Adage article: http://adage.com/article/digital/facebook-emotional-spot-wieden-kennedy/237569/
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