L'Oreal sure doesn't seem to think so! The first female app has just been launched on the Xbox 360. However, more female-oriented apps are certain to be on their way with 40% of Xbox's 20 million users being female. L'Oreal just unveiled "The Next Level" app, which is an app designed to be a one-stop beauty and style hub where women can watch how-to videos and gather information about products. Furthermore, the app is fully customizable where users can create event calendars, shopping lists, and even receive weather-based beauty recommendations. The app is an example of how advertising and content are being seamlessly woven together with L'Oreal products being featured. It will be interesting to how the Xbox audience reacts to this app!
Read the full article here: http://adage.com/article/digital/l-al-seeks-women-place-xbox/237556/
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