From now established social media like Facebook or Twitter to some younger networks like Tumblr or Pinterest, customers are now living surrounded by social networks. The question for companies is now to find the best way to leverage all these new marketing opportunities. And what is both challenging and exciting is that there is no single way to do marketing in such places. It is up to each company to find the most compelling way to engage with customers, produce content and ultimately increase their brand exposure and awareness.
Among these new media is Instagram. In the following articles, we are given five examples of companies trying to inspire customers and engage with them through pictures. It is interesting to notice that examples range from very big companies like Tiffany to a small restaurant in Soho. What they have in common is their ability to innovate and creatively produce relevant content for their audience.
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