According to eMarketer, almost 9 out of 10 US
ad sales executives are going to offer mobile display ad inventory in the following
three months. This is only one example of the potential that the industry is
foreseeing in this channel. Of course, offer alone cannot make the market
grow; regarding demand, up to 95% of buyers would be interesting in buying
mobile display ads. Furthermore, estimations are that mobile advertising will
grow 80% in terms of dollars in 2012, compared to 2011. So, if your brand is
still not there and mobile fits your strategy, consider this channel for your next campaign.
Read the complete article here: http://www.emarketer.com/Article.aspx?R=1009443&ecid=a6506033675d47f881651943c21c5ed4
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