Big Data: The Value of Social Intelligence

Below are some of the impressive data facts from Facebook:

• Facebook processes 2.5 billion pieces of content and 500+ terabytes of data each day.

• It scans about 105 terabytes of data every half hour.

• It pulls in 2.7 billion Like actions and 300 million photos per day.

500+ terabytes of data each day. This alone is overwhelming and raises the question of how to deal with such a large amount of data. New tools and methods are constantly emerging to analyze the vast amount of data creating more efficient ways of reading these numbers. But are these numbers really helping out in maximizing the ROI? In maximizing the action plan? The article gives an example of how the TV drama “The Walking Dead” is related to analyzing data to maximizing the action plan and ROI.

You might not care that 20,000 new people liked “The Walking Dead”. But you would probably care if a large percentage of them were also Fans of your brand. The content has the chance to greatly benefit your brand awareness efforts by taking action plans that might raise relevancy to you targeted fans. This is the kind of understanding leads to engagement, and engagement leads to conversion.

If proper data analytics is merged with proper creative thinking, it has the chance of maximizing ROI. The issue at Advertising week talking about Technology and Creativity can be explained in this article suggesting Ad Agencies can maximize their capability by applying the market insights and creativity to big data analytics.  

http://www.huffingtonpost.com/molly-glover-gallatin/big-data-the-value-of-social-intelligence_b_1947092.html?utm_hp_ref=advertising-week-2012