The Walt Disney company recently overhauled the design of its namesake website for the third time in five years in an attempt to keep up with the times and turn around its gaming, internet and mobile division that has suffered fifteen consecutive quarterly losses. Despite being a large, well-known company with relatively deep pockets and a wealth of talented workers, the company has continuously failed to create a thriving website, bringing up the perennial issue of whether a "traditional" media company can effectively evolve in/to the online space. A Nytimes article discussing the issue raised the question, "Has the entertainment giant finally solved the riddle of new media? Or
is it playing a no-win game on the whiplash-fast Web?" This is obviously an issue that many more "traditional" companies are grappling with, but a strong online presence is considered particularly important for Disney as the children it hopes to turn into lifelong customers will increasingly be introduced to the brand via its website and parallel online vehicles. How the new Disney.com is received and continues to evolve is a case study that merits a watchful eye in the coming months. For further detail, please refer to the following NYT article: http://www.nytimes.com/2012/10/22/business/media/disney-struggling-to-find-its-digital-footing-overhauls-disneycom.html?ref=business&_r=0
No comments:
Post a Comment