As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by “humanizing” a product or service to actually connect and reach that goal. Social media has indeed evolved as a primary means for more customer-brand interaction and Twitter reports that over half their users follow six or more brands. Good news for us, right?
But when it comes to reaching our main goal, are we not seeing the big picture? Maybe we should start treating other brands like people too. Just like we interact with friends on social media, we (brands) should interact with other brands.
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