As a follow on to Helen's great post on her experience at
Advertising Week, I wanted to share with everyone the below article from
the New York Times highlighting the event, as well as the growing influence of digital
marketing and social media in advertising in general. As we have
discussed in class, this segment of the advertising industry has been
growing at double digit rates and is poised to continue to take a larger
piece of the marketing pie. The Times notes that much of the
advertising week event was devoted to discussing online advertising. Some of the interesting highlights of the event detailed in the article included the following:
-Facebook conducted a Q&A session on advertising on Facebook, discussing whether or not using "clicks" as a method of measurement was effective
for digital marketing campaigns going forward.
-More than 50% of Twitter users tweet while watching television, so the ability for marketers/brands to connect with customers via television and Twitter is enhanced.
http://www.nytimes.com/2012/10/03/business/media/at-advertising-week-the-vital-role-of-digital-marketing.html?_r=0
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