Can Social Sharing serve as a sustainable and profitable alternative to Digital Advertising?
That issue, and the alternative approaches being tested around third party logins are the topic of this article. In our increasingly social media-influenced society, what formats best meets our objectives of brand awareness? Or of acquiring a new customer? Not only does social/third party platform use publication further complicate the question of attrition, it also raises a multitude of questions for marketers: where can we have the most impact? Generate the most brand affinity? The most ROI? And finally, how much is too much?
As a consumer, I can't help but wonder, do we actually enjoy, and are we truly influenced by knowing what our 'friends' are buying or listening to? In my opinion social media has become so saturated, that we are now less inclined to absorb the intended influence of this third party advertising avenue.
http://www.mediapost.com/publications/article/184557/frictionless-sharing-may-give-brands-more-ad-optio.html
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