Email, as business, is about timing

Today's article in eMarketer emphasizes the importance of timing in email marketing strategies. A StrongMail's survey among US marketers backs up this: only 9.2% of respondents said that controlling email timing had no benefits.








So, when a brand is launching a promotional activity, it's not going to be the same that the emails are sent "during next week" or "on Monday from 5pm to 7pm".

Read the complete article here: http://www.emarketer.com/Article.aspx?R=1009428&ecid=a6506033675d47f881651943c21c5ed4