This article gives a good overview of the Adobe Q3 online ad report.
Highlights include:
1. The shift to more search being done on mobile devices has caused Google's CPC to decrease by 10%, (because mobile CPC's are generally lower than desktop)
2. iOS conversion rates are double that of Android
3. Facebook had a 896% increase in brand post engagement, but still struggles to monetize the increasing growing mobile traffic.
The full Adobe report dives into more detail on all of these points, the link is in the first line of the article.
http://techcrunch.com/2012/10/22/adobe-online-ad-report-google-cpcs-decline-10-as-facebook-brand-engagement-surges-896-ios-conversion-rates-2x-androids/
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