Moms more likely to own smartphones than general population

In this eMarketer report compares the usage of mobile in moms versus the general population. Surprisingly, moms are more likely to own a smart phone or tablet than the general population and to access social networks from these devices.

For many brands with mothers as the primary audience this means that there's a huge opportunity to reach their customers through this media especially in social networks and mobile internet. What's not included in this article is app usage behavior in mothers. It would be great to learn more about what the opportunities are to reach mothers via in app advertising vs. mobile search.

http://www.emarketer.com/Article.aspx?R=1009417