Social Storm Tracking

During the coverage of Sandy, CNN and many other news outlets used social media to expand their series of reporters from just those on their payroll to anyone in NY / NJ with a picture, phone or video camera. They engaged their audience throughout the live news cast relying very heavily on contributions from people all other the eastern seaboard. Everyone got around a mission and wanted to share their experience with their fellow east-coasters and this sharing created a huge sense of community, feeding on itself and helping people to understand what was happening. It was a powerful use of digital media and marketing for CNN and other stations. http://ireport.cnn.com/topics/864656?hpt=hp_t1