Just last week, Facebook locked in it's billionth user! Unbelievable...
Now they're looking in to lock in their next billion (is that possible?)
Facebook mature markets (ie: US) are saturated with about two thirds of people aged 65+ logging on to facebook, and 87% of those aged 18-24 logging on. Overall growth has slowed down to 2% a month.
Advertising may play a role securing the next billion users. Working with Wieden & Kennedy, Portland, Ore., Facebook unveiled its first brand ad last week. Facebook plans to distribute the spot using its own ad products, and the 13 markets selected shed some light on where the company thinks its next billion users could be. The ad will be promoted in the U.S., U.K., France, Germany, Italy, Spain, Mexico and India, as well as in what Facebook hopes are markets fueling future growth: Indonesia, the Philippines, Brazil, Japan and Russia.
Source: http://adage.com/article/digital/facebook-find-billion-users/237633/
Now they're looking in to lock in their next billion (is that possible?)
Facebook mature markets (ie: US) are saturated with about two thirds of people aged 65+ logging on to facebook, and 87% of those aged 18-24 logging on. Overall growth has slowed down to 2% a month.
Advertising may play a role securing the next billion users. Working with Wieden & Kennedy, Portland, Ore., Facebook unveiled its first brand ad last week. Facebook plans to distribute the spot using its own ad products, and the 13 markets selected shed some light on where the company thinks its next billion users could be. The ad will be promoted in the U.S., U.K., France, Germany, Italy, Spain, Mexico and India, as well as in what Facebook hopes are markets fueling future growth: Indonesia, the Philippines, Brazil, Japan and Russia.
Source: http://adage.com/article/digital/facebook-find-billion-users/237633/
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