In developing mobile marketing campaigns, don’t forget a key
(and surprising) target audience: mothers.
This article shows how in 2011 61% of moms (vs 44% total consumers) own
a smartphone. This is a tremendous jump
compared to 2009, when 8% of moms (vs. 10% total consumers) owned a smartphone.
Moms are using their mobile devices primarily for texting (86%), mobile internet (61%),
and social media (53%). These
percentages are all significantly above those of the general population. This article argues how moms are now not only
digitally savvy, but also frequent mobile users.
http://www.emarketer.com/Article.aspx?R=1009417
1 comment:
Cellphone companies know about this as well and they are executing marketing campaigns targeted at segmented groups of moms (ie sponsoring youth soccer teams to attract soccer moms in suburban areas).
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