Social Media is all about extending and building relationships online. Before you ask fans to share your content, like your posts or be your product cheerleader, you must build Social Currency with them. (Learn more about Social Currency on Wikipedia) In simple terms, providing value through great content and a sense of community first is key to building this Social Currency with fans. Successful Social Media Engagement requires highly-engaged and motivated followers on your social networking platforms. Providing quality photos and content driving by your audience’s needs will develop a meaningful relationship. Do not inundate your followers with meaningless content. Over time, your fans will see and feel the value you bring and will be compelled to extend your story though their network to more social media contacts. This engagement and “like” is what members of social networks crave.
Having 5,000 Twitter followers who skim past your content provide you little to no value and create a false sense of success. Remember, it is about the quality of your social relationships not the quantity. Focus on understanding the needs of your perfect fan and add nuggets to their Social Currency wallet regularly.
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