Do you guys remember Chris Anderson's "The Long Tail", which convincingly explains how the ability to target niche audiences to sell niche products can be more profitable than targeting the mainstream? Well, Linqia has apparently bought into that, and has raised serious money to develop a platform for businesses to deliver highly targeted stories to very specific audiences (think "passionate enthusiasts"). Read on for more...
http://techcrunch.com/2012/09/22/welcome-to-the-long-tail-of-social-media-marketing-linqia-exits-stealth-mode-with-3-5m-series-a-from-javelin-esther-dyson/
http://techcrunch.com/2012/09/22/welcome-to-the-long-tail-of-social-media-marketing-linqia-exits-stealth-mode-with-3-5m-series-a-from-javelin-esther-dyson/
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