I found this article in AdAge quite interesting. It interviewed key executives at Proctor and Gamble who discussed their "home schooling" These senior executives tab into their teenagers as a gut check resource when exploring the use of new media in their industries - or how to use older media such as Facebook and Twitter in the most effective ways. They also discussed the important of putting the right message in the right place. For example, both Twitter and Facebook are tools that they both use for their brand - but in unique and ever changing ways. These children spend significantly more time with this media than most of the senior executive parents and are main drivers behind many of the latest media trends.
http://adage.com/article/news/big-marketers-home-schooled/237619/
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