Retailers try out personalized pricing

A recent survey reveals that retailers are moving to a multichannel pricing strategy, where retailers offer different prices across channels in an attempt to optimize revenue based on consumer demand and to react to competitor strategies. This is due in part to increased price sensitivity in consumers given the current economic environment. As consumers hunt out deals, they've turned to online shopping (versus in store) and deal hunting. Retailers view personalized pricing as a way to combat personalized pricing especially because digital consumers realize that different shopping channels are associated with different level of service which is reflected in price variations. Full article here: http://www.emarketer.com/Article.aspx?R=1009441 - Vi Nguyen