The article talks about
how difficult it is for agencies and brands to compete with startups for the
brightest tech minds. It is even harder when you're also looking for diverse
talent that inherently understands African-American, Latino and Asian
consumers.
In short, multicultural
tech recruits appear to be at a premium. The problem is more complex because agencies
and digital-focused firms are not the only entities getting into the tech game.
At an increasing rate, brands (the client side) are, too. Walmart, Coke and Mondelez
International are
just a few big names that are taking digital in-house and grabbing as much
top-shelf tech talent along the way as they can.
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