As we all prepare to watch the last presidential debate tonight, I stumbled upon this article which I found particularly interesting. If you had frequented the nytimes.com, rr.com, oprah.com, reference.com, and yahoo.com then you probably have seen an Obama ad. On the other hand, Romney's ads were most commonly found on aol.com, rr.com, chow.com, gamespot.com, and Maxpreps. According to Moat, an analytics research company, the Obama campaign had a 93.3% share of voice in terms of display-impressions across the top 20,000 publishers for the month of September. In comparison, the Romney campaign had merely 6.7% of voice. However, October should prove to be a different month as political spending is up seven-fold from the 1st week of September to the 1st week of October.
For more information, check out the complete article: http://adage.com/article/campaign-trail/obama-outslugs-romney-digital/237863/
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