A New York Times blog post discusses recent revenue numbers coming out of the Interactive Advertising Bureau. Mobile ads continued to post strong results, and digital ads on the whole grew at a 14% rate year over year. Revenue in the mobile category increased 95% in the first half of 2012, growing to $1.2 billion. As we discussed in the first class, the digital marketing industry continues to be one of the few on a rapid growth trajectory. Areas that may be falling out of favor include
rich media advertising or digital classifieds. Digital video is showing signs of increasing popularity, with revenues growing at 18%.
Some of the industries using digital marketing the most this year included healthcare, financial services, and entertainment.
http://mediadecoder.blogs.nytimes.com/2012/10/11/digital-ad-report-finds-big-growth-in-mobile/
-Linda Lou
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